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This web page states the following, "What is a Wurlitzer Theatre Pipe Organ? WELCOME to the NETOA in our 50th Anniversary Year." Our analyzers saw that the web site also stated " Michaels superb musicianship was evident, as ever, and made the best of the facilities of our Wurlitzer." The Website also said " OR go straight to the SALES page above and order one from Suzanne NOW! History of the New Vic Wurlitzer Organ. You can find a brief history of the NETOA and our Wurlitzer organ on the History. Page and also the current Specification." The website's header had Wurlitzer as the most important optimized keyword. It is followed by cinema organ, theatre organ, and Howden-le-Wear which isn't as highly ranked as Wurlitzer. The next words netoa.org.uk uses is NETOA. North East Theatre Organ Association was included and might not be understood by search crawlers.